Article: JCK on Hampden’s Casecap: Reinventing Watch Personalization
JCK on Hampden’s Casecap: Reinventing Watch Personalization
When JCK’s Karen Dybis spotlighted Hampden, she showcased more than a watch—she highlighted a bold reinvention of personalization in a modern era, one rooted in heritage and smart design.
“As part of the Chicago‑based brand’s revival, Hampden Watch has created a unique way for customers to personalize their timepieces—the newly patented Casecap, an interchangeable caseback engraved with handwriting, artwork, or anything else a client can imagine.”
Innovation Born in Adversity
JCK underscores how Hampden’s Casecap was invented during the pandemic—Joseph Wein and his son Daniel reinvented the family business with a clever twist that sets the brand apart from its Swiss competitors.
“Connecting to people’s personal stories is our mission… redefining what a personalized watch can be.” — Daniel Wein
How It Works — Effortless Customization
JCK walks readers through exactly how the Casecap functions: a single motion without tools reveals a beautifully finished mechanical movement underneath.
“…Without tools, watch owners can add a custom‑engraved cover to the back of their watch. It sits on top of the exhibition back and can be easily removed, to allow for mechanical‑movement visibility.”
Heritage Meets Modernity
Company history is a standout in JCK’s profile—Hampden carries on a legacy that began in 1922 and continues through to its fourth generation.
Hyman Wein founded what started as the Clinton Watch Company, with lineage leading to the current brand’s status as “the oldest family‑owned watchmaker in the United States.”
Relaunch Highlights & Collective Heritage
JCK ties Hampden’s latest stage of evolution to its special July revival event in Chicago, where the Casecap and new Centennial Collection debuted, led by the flagship Model 1: Sullivan.
Customer Experience as Storytelling
Echoing the deeper philosophy, JCK shares how Hampden’s design concierge helps customers turn personal ideas into engravings.
“People buy the watch, schedule an appointment with our designers, and they get to see their ideas come to life… You get to hear their stories, and that’s really fun. You have a human conversation.” — Joe Wein