A Revolution in Watch Personalization
Introducing the world’s first removable and customizable casecap® our patented innovation that redefines what a timepiece can be. More than just an engraving, the casecap® turns the back of your watch into a personal canvas. Whether it marks a moment, honors a legacy, or reflects your identity — this is where time meets meaning.
REMOVEABLE
Twist off, swap anytime.
Customizable
Add engravings or artwork.
Non-Permanent
Update your message as life evolves.
What Makes the Casecap® Different
Dual Display Innovation
Our flagship Model 1: The Sullivan features our patented interchangeable caseback system. Choose between a sapphire crystal exhibition back to showcase the Swiss movement, or an engraved casecap® designed just for you.
Personalized for You
Our Design Concierge service helps you create something truly one-of-a-kind. From personal branding and milestone dates to insignias and family crests — we turn your story into a wearable heirloom.
Collector-Worthy Craftsmanship
Precision laser-engraved, not mass-etched. We use high-resolution laser technology to ensure every detail is crisp, clean, and built to last — far superior to standard “diamond drag” engraving methods used by others.
Timeless. Tool-Free. Truly Yours.
The casecap® locks securely in place but can be removed without tools, so you can rotate styles or display the movement any time. It's personalization, elevated.